Make the most of our insights

  1. To help you find the report or statistics that meet your needs we have a Market Intelligence Report Search that allows you to search by market and/or category.

  2. We would recommend that you sign-up to our fortnightly e-newsletter which includes details of our latest research, along with the latest Tourism News and Opportunities to work with us.

  3. However, why not bookmark our Latest Insights page and check it regularly; it will be updated whenever there are new statistics or research reports available.

  4. If you want top-line facts on the Visitor Economy or Inbound Tourism the place to look is the Visitor Economy Facts or Inbound Tourism Facts options on the main dropdown menu.

  5. Should you be after more detailed statistics covering inbound tourism you will find plenty of information, often in an Excel format that allows you to explore the data interactively, by opting for the Inbound Visitor Statistics option.

  6. If you feel happier with words rather than numbers then the place to look is the Reports section, as all of our commentaries can be found here.  Our flagship reports, called Market Profiles, provide comprehensive market intelligence about each market in which VisitBritain has a presence.

  7. Speaking of Markets, in this section you will be able to find market intelligence grouped by country, so whether you want to know what we know about Australia or the United Arab Emirates this should be your starting point.

  8. If you are interested in a particular Topic, be it Transport or Culture and Heritage, we have developed pages that direct you to the material we have available.

  9. Within the Trends and Forecasts section we have both fortnightly bullet point and quarterly in-depth analysis of what’s driving the latest UK tourism trends, as well as our forecast for the coming year.

  10. While there is a wealth of information available through our website we know that you might need information not available here, so why not take a look at the Other Resources section, as this will sign-post you to other sources of market intelligence for both global and UK tourism.