Information about different sources of information that potential visitors use when considering a destination and how reliable they are considered to be along with analysis of what inspires international travel.

Chapter 5 of our Market Profiles gives details on how consumers in different markets are inspired and what channels can be used to reach them. Take a look at the Australian Market Profile for an example of this.

To search for information relating to different topics and markets, you can also use our Market Intelligence Report Search (www.visitbritain.org/insightsandstatistics/resourcesearch/index.aspx).

• Social Media in the Holidaymaking Decision Process
  Having identified that social media plays an important part in the decision-making process around planning holiday trips, in 2011 VisitBritain commissioned bespoke research to understand what role social media plays and how we can best use this channel to generate bookings for the UK.

• Foresight Issue 78
  The April 2010 issue of Foresight examined the role of the BBC in promoting inbound tourism.

• Foresight Issue 77
  The March 2010 edition of Foresight considered the findings from two VisitBritain sponsored questions included in the Nations Brand Index Survey that asked people in 20 countries around the world about their life priorities and which dimensions of the holiday experience matter most to them.

• Foresight Issue 70
  The August 2008 edition of Foresight considered the findings of a VisitBritain sponsored question included in the Nation Brand Index survey that asked people in 35 countries around the world what sort of things had influenced or inspired them to visit a country for a holiday.

• Foresight issue 61 
  The November 2008 edition of Foresight investigated what a VisitBritain sponsored question included in the Nations Brand Index survey tells us about the extent to which consumers use different sources of information about holiday destinations and how reliable each source was considered to be.