Trends & Forecasts

In this section you will find information about global and UK tourism trends, along with detailed information about the economic and demographic drivers of tourism.  As well as covering past and current trends, this is where you can find VisitBritain's forecast for the volume and value of inbound tourism, along with the summary of longer term global forecasts from Tourism Economics. 

GlobalTourism

Global Tourism Trends Go

In this section you will find details of the UK's 'league positon' in terms of international tourist arrivals and earnings, a comparison of trends in inbound tourism to the UK with those for other destinations and quarterly trend reports on European tourism.

 

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UK Tourism Trends Go

In this section you will find commentaries on the latest UK tourism trends.
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Economic and Demographic Information Go

Information helping to explain current tourism trends, including historic and forecast economic data by country, exchange rate trends, how the age and gender profile of visitors to the UK compares with the resident population of each country and the level of internet penetration to be found in each country.

Forecasts

Forecasts Go

Find out what VisitBritain expects to happen to the volume and value of inbound tourism during the next year along with longer term forecasts for global tourism produced by Tourism Economics and reported in our Foresight publication in February 2012.