China

China is Britain's 28th most important market for volume of visits and 19th for the amount spent by visitors.

Choose from the following options to find out more.

Latest Insights

Latest Insights Go

Completely updated each quarter, chapter two of the Market Profile covers recent in-market developments highlighted by our overseas offices, including consumer and communication trends, media coverage, connectivity and the travel trade. Download the latest version now.

Snapshot photo

Market Snapshot Go

Our top level, one page summary of all the essential facts is available to download and print.

Market Profile cover

Market Profile Go

Our flagship report is a comprehensive guide to the market, pulling together market intelligence from a wide range of sources. It features in-depth coverage of market conditions, attitudes to holidays, reaching consumers, the travel trade and much more.

Market ad hoc research photo

Further research Go

Find other ad hoc research VisitBritain has undertaken in this market. The findings from all studies conducted are available to download.