Visiting Britain

Key insights from Trip Characteristics, Visitor Characteristics and Activities Undertaken in Britain chapters

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Trip Characteristics

• After strong increases in recent years the volume of visits and amount of visitor spending declined in 2012

• Trips typically last 9 nights and generate £874 of spending

• Two-thirds of visits are for a Holiday with this segment quadrupling in the past six years

• Thanks to an extended length of stay 10% of spending comes courtesy of Study visits

• More than one million nights were spent in hotel or guest house accommodation by those visiting from Brazil in 2012

• 74% of visits are to London

• 21% of Holiday visits are part of a package or all-inclusive tour

• Two-thirds of Holiday visits feature countries in addition to Britain

Visitor Characteristics

• Visitors are predominantly young, are slightly more likely to be male than they are female, and are nearly all Brazilian nationals

• Half of all Holiday visitors are travelling with their spouse or partner

• The majority of visitors are making their first trip to Britain

• Nearly six-in-ten departing visitors say they are ‘Extremely likely’ to recommend Britain for a holiday or short-break

Activities Undertaken in Britain

• Museums, art galleries and built heritage sites have a wide appeal to visitors from Brazil

• The performing arts are a popular activity with one-in-five Holiday visits including a theatre trip

• One-fifth of visitors from Brazil find time to go to a nightclub, a much higher propensity than for many other markets

• Shopping is a favoured activity for all those visiting Britain from Brazil

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