Rural Economic Bulletin for England, May 2018
Updated 4 October 2021
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This publication is available at https://www.gov.uk/government/statistics/quarterly-rural-economic-bulletin/rural-economic-bulletin-for-england-may-2018
Note: This is an additional edition of the Bulletin to present updated House Prices analysis which were unavailable for the March edition due to changes in the ONS publication schedule. Data for all other sections remains unchanged from the March 2018 edition.
In England, 9.3 million people (17% of the population) live in rural areas; 45.5 million (83%) live in urban areas.
Presented below are the most current data available for a selection of economic indicators for rural and urban areas that are released on a quarterly basis. Timescales are different across the various datasets.
The table below compares the most recent quarter to the previous quarter.
Later sections present annual comparisons for the most recent quarter.
Quarterly change | Rural | Urban |
---|---|---|
House prices (average sale price) year ending Q2 2017 to year ending Q3 2017 |
£320,700 ▲1.3% |
£297,800 ▲1.2% |
Percentage unemployed (aged 16 and over seeking work) Q3 2017 to Q4 2017 |
2.4% ▼ from 3.0% |
4.6% ▼ from 4.8% |
Claimant count (percentage of working age population on Jobseeker’s Allowance) Q3 2017 to Q4 2017 |
0.5% ▼ from 0.5% |
1.1% ▼ from 1.2% |
Redundancies (per 1000 workers) Q3 2017 to Q4 2017 |
3.1 ▲ from 2.8 |
3.9 ▼ from 4.3 |
House prices
The average house sale price increased by 5.3% in rural areas and 6.1% in urban areas excluding London between year ending Q3 2016 and year ending Q3 2017.
Average prices in rural areas have been consistently above the average found in urban areas excluding London (by 37% in year ending Q3 2017) and higher than urban areas overall (by 8% for the same period).
In year ending Q3 2017 average house prices in rural town and fringe areas were 23% higher than the average found in urban areas excluding London (and 3% lower than urban overall), while average house prices in rural village and hamlet areas were 52% higher (and 19% higher than urban overall).
Annual average sale price of houses: Q3 2016 to Q3 20171
Category | Year ending Q3 2016 | Year ending Q3 2017 | Annual change1 |
---|---|---|---|
Rural2 | £304,600 | £320,700 | 5.3%▲ |
of which Rural town & fringe2 | £273,800 | £288,200 | 5.3%▲ |
of which Rural village & hamlet | £336,500 | £354,400 | 5.3%▲ |
Urban | £281,200 | £297,800 | 5.9%▲ |
of which Urban (excl London) | £220,200 | £233,600 | 6.1%▲ |
of which London2 | £568,000 | £599,600 | 5.6%▲ |
England | £285,300 | £301,900 | 5.8%▲ |
Table notes
Source: ONS small area house price statistics
(1) Change is calculated using unrounded figures whereas prices are shown rounded to the nearest £100.
(2) There are a total of 983 London MSOAs, all of which are classified as urban except for one which is classified as rural town and fringe and is excluded from the rural figures.
Annual average sale price of houses (£ thousands), year ending Q1 2007 to year ending Q3 2017

Average house prices (£ thousands), Q1 2007 to Q4 2020
Chart notes
Source: ONS house price statistics for small areas
Economic activity
Rural employment is now shown as a percentage of people aged 16 to 64 in line with other standard indicators of employment. It increased by 1.0 percentage points, and was 4.6 percentage points above urban areas in Q4 2017.
Unemployment (as a percentage of those aged 16 and over) decreased by 0.4 percentage points in rural areas and was 2.2 percentage points below urban areas in Q4 2017.
The inactivity rate (unemployed or not in employment) in rural areas decreased by 0.8 percentage points, it increased by 0.1 percentage points in urban areas.
Within inactivity, the retirement rate in rural areas decreased by 0.4 percentage points, it increased by 0.3 percentage points in urban areas.
Percentage of people economically active and inactive: Q4 2016 to Q4 20171
Status | Rural2 Q4 2016 | Rural 2 Q4 2017 | Urban2 Q4 2016 | Urban2Q4 2017 |
---|---|---|---|---|
Employed3 | 78.7 | 79.7 ▲ | 74.4 | 75.1 ▲ |
Unemployed4 | 2.7 | 2.4 ▼ | 5.0 | 4.6 ▼ |
Inactive | 39.7 | 38.9 ▼ | 35.1 | 35.2 ▲ |
of which Inactive retired | 28.6 | 28.1 ▼ | 19.1 | 19.4 ▲ |
Table notes:
Source: ONS (Labour Force Survey, not seasonally adjusted).
(1) Percentage changes given in the text below are based on unrounded figures and therefore may not agree exactly with the figures presented in the table above.
(2) According to the Rural-Urban Classification 2011.
(3) As a percentage of people aged 16 to 64 bringing this figure in line with other publications where employment rate is shown as percentage of people aged 16 to 64.
(4) As a percentage of people aged 16 and over who are economically active (in or seeking work).
Percentage employed, Q1 2007 to Q4 2017

Percentage employed, Q1 2007 to Q2 2021
Chart notes:
Source: ONS (Labour Force Survey).
Dashed line: 2001 Rural-Urban Classification (RUC) applied up to Q4 2013; 2011 RUC applied from Q1 2014; some areas may have changed category between RUC versions.
Claimant count
Between Q4 2016 and Q4 2017, the percentage of the working age population claiming Jobseeker’s Allowance decreased by 0.1 percentage points in rural areas and by 0.1 percentage points in urban areas.
Jobseeker’s allowance claimants as a percentage of the working age population:
Q4 2016 to Q4 2017
Category1 | Q4 2016Claimants | Q4 2016Per cent2 | Q4 2017Claimants | Q4 2017Per cent2 | Annual percentagepoint change |
---|---|---|---|---|---|
Rural | 29,800 | 0.5 | 26,200 | 0.5 | 0.1▼ |
of which Rural town & fringe | 19,900 | 0.7 | 17,400 | 0.6 | 0.1▼ |
of which Rural village & hamlet | 10,000 | 0.4 | 8,800 | 0.3 | 0.0◄► |
Urban | 369,000 | 1.3 | 327,600 | 1.1 | 0.1▼ |
England | 398,900 | 1.2 | 353,900 | 1.0 | 0.1▼ |
Table notes:
Source: ONS Jobseeker’s Allowance data (via Nomis) and Defra..
Does not include people claiming Universal Credit.
(1) Using the Lower-Layer Super Output Area classification 2011.
(2) The number of claimants of Jobseeker’s Allowance as a percentage of the working age population.
Claimants of Jobseeker’s Allowance as a percentage of the working age population, Q1 2007 to Q4 2017

Claimants of Jobseeker’s Allowance as a percentage of the working age population, Q1 2007 to Q2 2021
Chart notes
Sources: ONS Jobseeker’s Allowance data (via Nomis) and Defra.
Does not include people claiming Universal Credit.
For further information please see the article Jobseeker’s Allowance, Universal Credit and the Claimant Count Changes to the Measurement of the Claimant Count
Dashed line: 2001 Lower-Layer Super Output Area (LSOA) classification applied up to Q2 2014; 2011 LSOA classification from Q3 2014.
Redundancies
In Q4 2017 12,000 people living in rural areas were made redundant, 7,000 less than a year earlier in Q4 2016.
The redundancy rate in rural areas decreased from 5.2 to 3.1 redundancies per 1,000 workers between Q4 2016 and Q4 2017, in urban areas the rate also decreased from 4.6 to 3.9 redundancies per 1,000 workers.
Count of redundancies and rates1 per 1000 workers
Category2 | Q4 2016Count | Q4 2016Rate1 | Q4 2017Count | Q4 2017Rate1 |
---|---|---|---|---|
Rural | 19,000 | 5.2 | 12,000 | 3.1 |
Urban | 87,000 | 4.6 | 74,000 | 3.9 |
England | 106,000 | 4.7 | 86,000 | 3.8 |
Table notes:
Source: ONS (Labour Force Survey).
(1) Ratio of the number of workers (aged 16 and over) made redundant for the given quarter to the number of employees (aged 16 and over) in the previous quarter multiplied by 1000, based on location of residence.
(2) 2001 Rural-Urban Classification (RUC) applied up to Q3 2015, 2011 RUC from Q4 2015.
Count of redundancies and rates1 per 1000 workers, split by sector, Q4 2017
Sector | Rural2Count | Rural2Rate1 | Urban2Count | Urban2Rate1 |
---|---|---|---|---|
Agriculture, fishing, energy & water | * | * | * | * |
Manufacturing industries | 2,000 | 4.9 | 6,000 | 3.2 |
Construction | * | * | 5,000 | 6.2 |
Distribution, hotels and restaurants | * | * | 13,000 | 3.4 |
Transport and communication | 3,000 | 12.1 | 6,000 | 4.6 |
Finance and business services | 2,000 | 3.0 | 19,000 | 5.3 |
Education, health and public admin | 4,000 | 3.0 | 20,000 | 3.3 |
Other services | * | * | * | * |
All industries | 12,000 | 3.1 | 74,000 | 3.9 |
Table notes:
Source: ONS (Labour Force Survey).
(1) Ratio of the number of workers (aged 16 and over) made redundant for the given quarter to the number of employees in the previous quarter multiplied by 1000, based on location of residence rather than workplace.
(2) According to the Rural-Urban Classification 2011.
(*) Data suppressed to prevent disclosure.
(-) Count value less than 1000
Redundancies per 1000 employees, Q1 2007 to Q4 2017
Percentage of the working age population claiming Universal Credit or Job Seeker’s Allowance whilst being required to search for work by Local Authority Classification, in England, Jan 2020 – Aug 2021
Chart notes:
Source: ONS (Labour Force Survey).
Dashed line: 2001 Rural-Urban Classification (RUC) applied up to Q3 2015, 2011 RUC from Q4 2015.
Insolvencies
Please see the June 2015 edition of the bulletin for the latest available data on business insolvencies.
We have been unable to include an updated insolvencies indicator in this bulletin. We are currently investigating alternative options for an insolvencies indicator and will include this in a future edition of the bulletin.
Further information
Some figures are liable to revision in subsequent quarters and so comparisons with previous bulletins should be treated with caution. This is particularly the case for house prices, for which previous quarters may be revised significantly.
Areas forming settlements with populations of over 10,000 are urban, while the remainder are defined as rural town and fringe; village; or hamlet and isolated dwellings.
For more information about the 2011 Rural-Urban Classification please visit the Rural Urban Classification webpage.
Produced by Defra Rural Statistics:
rural.statistics@defra.gsi.gov.uk
Comments on content and format welcome.