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In this section you will find analysis and commentary on a wide range of issues that impact on tourism, for example 'Welcome', along with research material that relates to different segments in 'Visitor Characteristics' or sectors such as 'Culture and Heritage'.
Information on where overseas visitors stay when in Britain and what they think of the price and value of accommodation here.
We don't hold data on visits to specific attractions, but you can click here for links to other organisations that do, as well as data on activities that visitors to Britain undertake.
It could be argued that culture and heritage is the most important part of Britain’s tourism offering, as at some point it touches every visitor's trip to Britain.
Data and research on perceptions of the cost of food in Britain among inbound visitors, as well as on visits to a bastion of the British food & drink landscape: the pub.
Luxury travel and shopping both have the potential to generate significant economic growth for Britain. While the former may be more exclusive, the latter is open to all.
Be it the 2012 Olympic and Paralympics Games, Premier League, Ryder Cup, Wimbledon or simply a walk in the countryside, watching or participating in active pursuits in Britain attracts substantial numbers of visitors from overseas.
We have a wealth of data on the different characteristics of inbound visitors, including the senior and youth segments, those visiting friends and relatives, and regional demographic trends.
Find out how welcoming Britain is perceived to be by overseas residents, how welcoming Britain actually is for visitors from overseas, and the importance of delivering a first-class welcome.